Software built by people who've run the business.
We're owners first. We work out what your business actually needs, then build it ourselves. Durable software, shipped in weeks, not billed by the quarter.
You've probably been burned by one of these.
Most owners we meet have already paid for software that didn't fit. It usually fails in one of three predictable ways.
Bills the hours, then vanishes
Headcount-priced, slow, and gone the moment the invoice clears. You're left with a system nobody on your team can change.
Builds it, but builds the wrong thing
Plenty of coding talent, no commercial judgment. They build exactly what you asked for, not what your business needed.
Too expensive to ever touch code
Frameworks, decks and a day rate that rules out the SME entirely. Lots of strategy, none of it shipped.
Three jobs. Same people. Start to finish.
We don't hand you between a strategist, a project manager and an offshore dev team. The people who diagnose the problem are the people who build the fix.
Owner
"Do you actually understand my pressures?"
We run businesses too. We've felt the cash-flow squeeze, the cost of a bad hire, the month that didn't close. We treat your money like it's ours, because we know exactly what it took to earn.
Builder
"Can you deliver, or just produce slides?"
We ship working software, fast, using a modern AI-accelerated build stack. That's how a small team delivers in weeks what an agency quotes in quarters, without cutting the corners that matter.
Consultant
"Will you tell me the truth?"
We'll talk you out of the over-built thing as readily as into it. The most valuable advice is often 'you don't need that yet.' Straight answers, even when they cost us the bigger invoice.
Forged to last, shipped at speed.
'Iron' isn't decoration. We build software meant to carry weight long after we've gone and we prove it's working before you've committed to the whole thing.
You see it running early
Working software in front of you in the first weeks, not a roadmap, not a Gantt chart. You judge the real thing, not a promise.
Fixed scope, fixed price
We define the slice that earns its keep and price it up front. Because our build is fast, we can carry that risk instead of passing it to you.
Built to be handed over
Clean, documented, yours. No lock-in, no dependency on us forever. Durable software you or anyone else can maintain.
Commercial first, technical second
Every decision starts with what it does for the business. The tech stack is how we get there, never the point of the conversation.
Operators who happen to build software.
Between us, decades of running and advising real businesses across the tech industry and the hands-on ability to build the thing ourselves.
Warwick Hill
Director and Commercial Lead
Globally experienced executive, investor, and board advisor with a track record across energy, cleantech, AI, fintech, and digital infrastructure. Led multi-million-dollar ventures and investments in five unicorns.
Tell us the problem. We'll tell you the truth.
A straight conversation about what your business needs and whether software is even the right answer. No deck, no obligation.